About The Platforms Association

The voice for the UK investment platforms industry

The Platforms Association represents the UK’s retail investment platforms sector – the critical digital infrastructure connecting millions of investors with sophisticated wealth management solutions. Representing over £1.4 trillion in UK retail assets under administration, we are the essential voice for an industry at the forefront of democratising access to investment services.

Our mission

To be the unified voice of the UK investment platforms industry, driving excellence through collaboration, advocacy and innovation while ensuring our members can deliver superior outcomes for millions of UK investors.

Our vision

A thriving platforms ecosystem where innovation flourishes, regulatory frameworks enable rather than constrain and investors benefit from world-class digital wealth management solutions that democratise access to sophisticated investment services.

Who we are

The Platforms Association has rapidly established itself as the pre-eminent representative body for retail investment platforms across the UK.

Our members span the full spectrum of the platforms ecosystem – from direct-to-consumer and adviser platforms to institutional services, trading platforms and emerging digital wealth providers.

Unlike broader financial services associations, we focus exclusively on the unique operational, regulatory and technological challenges facing platforms. We represent the essential distribution infrastructure that connects asset managers with end investors, championing the sector’s role in transforming how individuals access and manage their wealth.

Established
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AUA Represented
£ 0 tn+
Member companies (& counting)
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customers
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What we do

Advocacy & Influence

We engage proactively with regulators, policymakers and key stakeholders to ensure the platforms voice shapes policy development and regulatory frameworks. Our constructive advocacy approach positions us as the essential partner for platforms policy.

Collaboration & Best Practice

We bring the industry together to drive operational excellence, share insights and develop best practice standards that raise the bar across the sector. Through our committees, working groups and member events, we foster collaboration that delivers outcomes no single platform could achieve alone.

Innovation & Excellence

We champion technological advancement and operational innovation, supporting our members as they navigate the digital transformation of wealth management. We position ourselves as the catalyst for platform innovation, helping the sector stay ahead of evolving investor expectations.

Thought Leadership

We provide authoritative insights, industry intelligence and practical guidance that help our members navigate complex challenges – from regulatory change to technological disruption – enabling them to focus on serving their clients.

Our values

Collaboration

Collective action delivers outcomes no single platform could achieve alone. We bring diverse perspectives together to find common ground and drive industry-wide progress.

Innovation

We champion technological advancement and operational excellence, supporting members as they push boundaries in digital wealth management.

Influence

We ensure the platforms voice is heard where it matters most – shaping policy, regulation and industry standards that affect our members and the investors they serve.

Integrity

We maintain the highest standards of professionalism and governance, building trust with regulators, policymakers and stakeholders across the financial services landscape.

Why it matters

Investment platforms play a vital role in the UK’s financial ecosystem, providing the digital infrastructure that enables efficient, accessible and transparent wealth management.

As the sector continues to evolve – with trading platforms transitioning into comprehensive wealth management services and new digital-first entrants transforming the landscape – a strong, unified industry voice has never been more important.

The Platforms Association ensures this voice is heard, championing policies and practices that benefit both our members and the millions of UK investors who depend on platforms to build their financial futures.

Meet the team >

Meet our strategic partner >

Meet our members